To open up the possiblities of different ways of seeing and the bringing of freedom that results.
To foreground what has been backgrounded.
To favour heightened awareness over the automatic.
To take the mundane then another mundane, put in a jar and shake to see what happens.
To risk discordance rather than safely confirm.
To collide to intersect to introduce multiple systems of perception to each other, such as the physiological the biological the linguistic the economic the cultural.
To risk spark or fizzle.
To be as startling as Julian Schnabel, as quiet as Andy Goldsworthy, as transformative as Brian Jungen.
To bury Robert Bateman in beach sand.
To construct a perceptual event enabling the overfamiliar to be seen for the first time.